Introduction of Custom Packaging:
Custom Packaging Boxes plays an important role in influencing the purchase decision of consumers. Every day consumers face the challenge of choosing one product out thousands on the same shelf. Now think what would make a customer choose one product over the other. Packaging helps a brand to get its products sold out quickly. In today’s competitive market, a product is only successful when its unique packaging is alluring enough to catch the customer’s attention.
Unappealing packaging deters customers from buying the product. Packaging and labeling are very important for any brand’s success. A recent survey revealed what the top three features attract customers.
- Peel off labels—- 59%
- Logo—– 56%
- Enchanting colors —53%
Wholesale Packaging is the backbone of any company’s success. Look at below points to know more about how packaging has become so important for business and their success:
Branded Look of Custom Packaging Boxes with Logo:
A unique packaging helps a company to get a luxurious and branded look. Branding separates a business from all others in the same niche. The packaging reflects brand identity and vision has immense power to take products to skies of success. A unique personality of your packaging retains your old customers and attracts the new ones.
“Make new friends, keep the old ones. One is silver, the other is gold”.
The same policy works the businesses. Only good packaging enhances customers’ experience and helps them to remember and recognize your brand. The packaging is really important for helping customers to choose the same product without getting confused. Custom boxes wholesale also attracts new customers therefore it helps in developing new relationships with new customers and cherishes old customers’ relationship.
Creates an Impression with Packaging Boxes:
The retail world is quite ruthless. It immediately rejects low-grade products so if the packaging is unattractive it will stay on the shelf forever. Customers never spend a single penny on boring packaging. No matter how good your product is, it will be devalued by poor packaging. The packaging is responsible for creating the first impressions of the product. A famous proverb is the first impression is the last impression so if your product’s first impression is not good then you will lose the competition. Customers usually to make buying decisions when standing in front of shopping aisles so if your custom product packaging fails to persuade the customers, they will never bother to look again on that product. Custom Product packaging is meant to beautify the product not destroy the outlook. Customers subconsciously judge products by their visual appearance. They subconsciously associate good custom packaging with a good product. A customer’s mind assumes the product description to be true. For example, when delicious is written on food packaging, customers assume it would be delicious. It’s like when we are told about someone that the person is bad before the meeting, our mind will form a judgment about the person even before meeting. Product packaging is decided on how a product will be perceived by customers.
Influences Purchasing Decision:
Packaging boxes encourage customers to purchase a product. It helps to recognize the product which compels customers to buy the same product again and again. Logos, images, and textures play a major role in making packaging appealing. Little details along with logos attract impulse purchase.
- Look at the following examples.
- Shimmery and bright images suggest liveliness
- Red color shows passion
- Blue shows calmness
- The green color depicts health and nature.
- White signifies purity
Words like “free” leave customers happy. Everybody loves bargains so when you write buy one get one free to make customers buy the package. Customers immediately fall for these deceptions.
Custom Packaging Boxes Draws Attention:
The packaging gives products a visual appearance and leaves are impression or position of products in the customer’s mind. It helps products to gain attention. Packaging creates a market differentiates and makes it easy to a targeted audience to get their desired product. Packaging boxes wholesale highlights the product’s value and catches every onlooker’s eyes.
Informs Buyers and Reflects Quality:
Selling a product in plain and simple packaging or bags might give an impression of low quality. When product packaging is of good quality and communicates information appealingly it attracts a buyer to try and trust the product. Customers appreciate companies who place messages and other facts about products on custom boxes with logo. A truth worthy information makes the customer feel confident about their choice. Another benefit of attracting customers with unique packaging is that customers happily pay extra bucks when the like the outer covering of the product. Use custom packaging boxes strategically to attract customers and to make them buy the product just because they want it because of the outer skin.
Conclusion:
Examine your products and their packaging? Did you feel anything? Are they capable of eliciting any emotion? Do they ignite any spark or desire to get the product right away? Do they depict the quality? If yes then you have the power to conquer the market. Visual marketing, product packaging, and product quality have the power to change the purchasing decision.
And for anyone who thinks the packaging isn’t worth money or doesn’t lien to invest in packaging should calculate the revenue that could be lost due to poor packaging. Make your custom box packaging original, memorable and premium and see what benefit it will bring to a business.
