Craft a professional digital presence with top web design tips for a polished online platform. We are living in a digital world and if you are planning to launch a small business, you will need a professional-looking website. Without such a platform, you have zero credibility, and if you are computer savvy and are going to build the site, here are a few tips from a professional web designer.
The design should reflect the business
Every organisation has an identity and your web design needs to complement the company. If, for example, you are selling gardening stuff, choose a rustic template and add a few nature graphics, making the platform like a garden. Talk to a leading Sydney-based web design outfit and they can help you choose the right design.
Keep the homepage simple
People don’t like to be bombarded with information when they arrive at a site; the more-is-better approach doesn’t work with websites and making good use of visual elements that merge well with text blocks.
Easy navigation
Have you ever visited a site and after a few mouse clicks, you have no idea where you are and can’t seem to find what you are looking for? Most users leave the site and make a mental note never to return! Use clear and concise language for your menus and don’t crowd the page with information. Using fibre cable, you can have a dedicated high-speed Internet connection, which every business needs.
All device friendly
More and more people are using smartphones and tablets to surf the net, so make your site all-device-compatible for maximum exposure. This is something a good web designer can do and choose a high bandwidth hosting package for faster page loading times.
Choosing a font
Your choice of font is important, whatever font you choose, it must be easy to read and if possible, reflect your image. Take your time with the font and look at all the options; it’s a balance between elegance and functionality. Click here for tips on choosing a web designer.
Include social media buttons
Facebook, Twitter, Instagram, and TikTok are all platforms to include at the footer of your homepage, which helps drive traffic. It also adds variety and makes it easy for people to find your social media pages. A good CTA will encourage site visitors to check out your Facebook page and you can monitor traffic 24/7.
Calls to action
Known as CTA, these are short terms such as ‘buy now’, ‘while stocks last’, offer ends soon’, ‘learn more’, and ‘sign up here’. In all the right places, CTAs can make a difference and take the user to the next stage of the purchase process.
Fast page loading
Users simply will not wait long for a page to load and when it doesn’t, they leave the site, never to return. Take a high-end package from your ISP host to ensure super-fast loading, even with hi-res images and 4K video.
Don’t forget to register the business with the Australian government, then you are ready to announce your arrival on the business scene.
